CASE STUDY
Rosewood Miramar Beach
SERVICES PROVIDED
Location Scouting, Model Directing, Architecture Photography, Drone Photography, Lifestyle Photography, Photoshop Editing.
The Mission
The Rosewood Miramar Beach hotel, a luxurious beachfront property located in Montecito, California, recognized the need to enhance its marketing efforts in preparation for the summer to attract more guests to their exquisite beachfront villas. To achieve this goal, the hotel decided to embark on a travel photography project that would showcase the beauty and exclusivity of their villas through captivating visuals.
The primary objective of the project was to create a collection of stunning photographs that would highlight the unique features and breathtaking views offered by the beachfront villas. The hotel aimed to convey a sense of luxury, tranquility, and an unforgettable experience to potential guests, ultimately driving more bookings and increasing revenue.
The Outcome
The photography project spanned two days and involved meticulous planning and coordination. I worked closely with the on-site marketing team to understand the key selling points of the villas and identify the most captivating angles and locations for the shoot.
To bring the vision to life, I carefully selected a team of professional models whose aesthetics aligned with the hotel's target audience. By integrating models into the photographs, we aimed to create a sense of personal connection and aspiration for potential guests.
During the shoot, I directed the models to evoke genuine emotions and interact with the stunning surroundings, ensuring that the images captured the essence of a dream vacation. I utilized natural lighting and the picturesque backdrop of the beach to create a harmonious blend of elegance and natural beauty.
The Impact
Following the completion of the photography project, the images were strategically utilized across various digital platforms to maximize their impact. The hotel's marketing team utilized the photographs on their website, social media accounts, email marketing campaigns, and other digital channels.
The travel photography project for the Rosewood Miramar Beach hotel effectively showcased the beauty and exclusivity of their beachfront villas. By employing a creative approach and leveraging the power of visually captivating imagery, the hotel successfully attracted more guests, resulting in increased sales and bookings. The project demonstrated the significant impact that high-quality photography can have on a hotel's marketing efforts, driving success in a competitive industry.
Testimonials
Wyatt was a gem to work with. He was tasked with capturing the essence of the property and destination and did just that, providing us a great library of images to draw from as we worked towards repositioning the hotel.
On time, professional, courteous, a great person in general, and his talent is beyond anything we could have hoped for. We had better pictures from that Iceland trip than we ever expected. Amazing job!!
Wyatt has delivered professional photography. His work has been both domestic and global. He is focused on client satisfaction and is committed to delivering exceptional work.
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